Snapchat Introduces AI-Powered Video Lenses for Enhanced User Experience

Snapchat has unveiled generative AI video Lenses, allowing users to interact with virtual animals and objects in their snaps.

Snapchat’s latest trick? Generative AI video Lenses that are basically like stepping into a digital wonderland. Imagine snapping a selfie only to find yourself buddying up with a virtual raccoon or fox—no zoo trip required. And then there’s the ‘Spring Flowers’ lens, which doesn’t just hand you a bouquet but magically reveals you holding it with a slick zoom-out. Pretty neat, huh?

Behind the scenes, Snapchat’s own generative video model is doing the heavy lifting, with new lenses dropping every week like clockwork. They’re not just playing around; Snapchat’s all in on pushing the envelope with AR, ML, and AI tools, and they’re practically giddy to see what wild creations users will come up with next.

Remember that OpenAI chatbot Snapchat rolled out in 2023? Well, they’ve been busy bees since then, adding more AI goodies, including a tool that turns text into video for the creatively inclined. Right now, these shiny new AI video Lenses are a VIP perk for Snapchat Platinum subscribers (that’ll set you back $16 a month), giving them first dibs in the app’s carousel and the freedom to flip between front and rear cameras. Snap a masterpiece? It gets tucked into Memories, ready to dazzle your friends, light up Stories, or maybe even go viral on Spotlight.