Prime Video Introduces AI Dubbing for Selected Films and Series

Prime Video is testing AI-assisted dubbing for a selection of movies and TV shows, aiming to enhance accessibility and viewer experience.

Prime Video’s latest move? Testing the waters with AI-assisted dubbing for a handful of licensed flicks and series. It’s a smart mix—think cutting-edge AI tech paired with the sharp ears of human localization pros to keep those dubbed lines sounding top-notch. Kicking things off, they’re rolling this out for 12 titles that were left out of the dubbing game before, like the Spanish animated hit “El Cid: La Leyenda”, the heartwarming “Mi Mamá Lora”, and the indie gem “Long Lost”.

AI dubbing isn’t just a flash in the pan; it’s shaking up how we watch shows and movies by breaking down language barriers left and right. And Prime Video’s not going solo here. Big names like YouTube and streaming rivals are also betting big on AI to do the talking. Take Deepdub—they’re the go-to for AI dubbing magic, counting Paramount+ as one of their happy customers, and YouTube’s already letting creators auto-dub their videos. Talk about speaking everyone’s language!

But wait, there’s more. Prime Video’s also got a couple of other AI tricks up its sleeve to make binge-watching even smoother. Ever lost track of a plot? “X-Ray Recaps” has your back with quick season and episode rundowns. And if you’re tired of cranking up the volume just to catch what’s being said, “Dialogue Boost” turns up the clarity so you won’t miss a word. Because let’s face it, nobody likes playing the ‘what did they just say?’ game.