Apple to Leverage Maps Imagery for AI Training Enhancements
Apple announces plans to utilize its Maps’ Look Around feature images for training generative AI models, aiming to improve image recognition and creation technologies.

Apple’s about to shake things up in the AI world by tapping into its Maps’ Look Around feature for training data. Starting this month, they’re diving deep into generative AI models, with a keen focus on making machines better at recognizing, creating, and even sprucing up images. Think of Look Around as Apple’s answer to Google Street View—same ground-level vibes, but with Apple’s signature privacy tweaks like blurring out faces and license plates. Because, you know, privacy isn’t just a buzzword for them.
“Besides giving Apple Maps a boost and fine-tuning those algorithms that keep your sensitive info under wraps in Look Around images, Apple’s also planning to use the blurred snaps from surveys starting March 2025 to polish up other products and services,” Apple mentioned. Sounds familiar? That’s because Google’s been playing this game for years with Street View. It’s clear as day now—mapping tech and AI are becoming BFFs.
Wondering when Apple’s survey crews will swing by your neighborhood? Hit up their Apple Maps image collection policy page for the scoop on regional schedules. And let’s not forget the cool kids on the block—Image Playground and Clean Up in Photos. These features, which lean heavily on image generation models, are gonna eat up this data-driven approach for breakfast. 🍳